Scarlett Poppies

At Feather & Stitch, we’re always on the lookout for brands that embody effortless style, exquisite craftsmanship, and timeless femininity. ​Scarlett Poppies is a fashion brand that harmoniously blends Scandinavian design sensibilities with rich Indian craftsmanship.

Founded in 2019 by Linda Augustsson, who brings over 25 years of experience immersed in India's vibrant textile industry, the brand reflects her Swedish heritage and deep appreciation for artisanal techniques. ​This fusion results in collections that embody timeless elegance and intricate detailing, celebrating the beauty of handcrafted fashion.

Every piece is thoughtfully designed to be light, breathable, and effortlessly chic, making it the perfect addition to your summer wardrobe. Whether you're heading off on a sun-drenched getaway, strolling through Richmond's charming streets, or simply embracing a laid-back, luxurious look, these styles are designed for easy elegance.

NEW IN: THE MUst have pieces from Scarlett Poppies

* Rose Top - A romantic yet modern blouse that pairs intricate embroidery with an effortless silhouette. The delicate floral detail adds a touch of softness, making it perfect for pairing with jeans for a relaxed daytime look or tucked into tailored trousers for understated elegance. Lightweight and breathable, it's a versatile staple for any wardrobe.

* Rosemary Dress - The epitome of easy, bohemian glamour, this white or black midi dress features beautiful floral embroidery and soft, feminine ruffles. Whether you’re heading to a garden party, a summer wedding, or simply want to embrace relaxed elegance, the Rosemary dress is your perfect companion. Style it with strappy sandals and delicate jewellery for an effortlessly chic summer look.

Scarlett Poppies is all about timeless femininity and beautiful craftsmanship, making it a perfect fit for Feather & Stitch. Explore the collection online or visit us in-store in Richmond, London to experience effortless, bohemian-inspired luxury.